We map the beauty pros in your city
before you open the doors.
Most franchise systems hand you a brand and a playbook. bex+Co. starts by finding out who is already working in your market, who is ready to move, and what their clients are searching for. Then it helps you sign them, and helps them get found.
Before a bex+Co. salon opens in a city, the brand already knows who the good stylists there are. That work is done before a lease is signed, and it is handed to the owner.
Source: bex+Co. master stylist database, read 13 August 2026. The 962 total was counted twice by two different methods that agreed exactly, and 3 separate ways of slicing it reconcile to the same number.
A living picture of the people, the competition
and the demand inside your territory.
It runs in 3 steps, and the third one is the part almost nobody else does.
1. Find the right people
Who is already independent in your city. What they specialise in. How long they have been working. How good a fit they look. You need about 20 of them, and the list is built before you open.
2. Know what to say
What local stylists and their clients actually type into Google, which specialties are crowded, and which objections keep coming up. That shapes the local messaging rather than a guess.
3. Help them get found
Once a stylist joins, the same work goes to making her findable. Her own page, her real specialties, her city. A stylist whose book is full stays, and that is what keeps your chairs full.
One territory. Multiple trade areas.
Each proposed location gets mapped on its own, because the people, the competition and the demand can change completely from one side of a metro to the other. A single city number is where we start, never where we finish.
Here is the opening read
on Boston.
Stylists in metro Boston who already work for themselves, on the government's own books, up 4.9% in a year. About 20 members is roughly a quarter of one percent of it, or 1 person in every 365.
331 independent stylists pay a single competing brand for space across 10 open locations in this metro. The behaviour is already proven here, and bex+Co. has no location in New England.
Per job, so city size is taken out, Boston has 48% more hairstylists on a payroll than an average American city. It is a hair town, and its households out-spend New York on personal care.
This is the opening read, taken from public records before anyone has walked the ground. Page 06 goes through the whole market, and it also says plainly what could not be found and what we would go and measure in your first week.
Sources. The 7,316: US Census Bureau, Nonemployer Statistics 2023, industry code 812112, Boston-Cambridge-Newton MA-NH metro area, up from 6,976 in 2022. A one-person business with no employees is what a stylist working for herself files as at tax time. The 331: parsed from Sola Salon Studios’ own published studio rosters across its 10 open metro locations, retrieved 18 August 2026. The +48%: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, location quotient of 1.48 for hairstylists in the same metro. Spending: BLS Consumer Expenditure Survey, selected northeastern metropolitan areas table, 2023 to 2024 average, personal care products and services, Boston $1,339 against New York $1,163. The “about 20” target is bex+Co.’s own internal figure, not a government one.
We see the market.
We help you find the right people.
Then we help those people get found.
About the numbers on this page. Figures credited to the US Census Bureau are taken directly from that agency’s published files. Figures credited to bex+Co. come from its own internal records and are labelled as such. Competitor figures are counted from those companies’ own websites on the date shown.
This page makes no promise about money. Nothing here states or suggests the sales, costs, income, or profit of a bex+Co. franchise, and nothing here promises that any particular number of stylists will join. That kind of information would only ever be provided in Item 19 of a Franchise Disclosure Document.