You would be opening salon number 8.
The first 7 already made the mistakes.
Every salon taught the brand something and the next build fixed it. Bex says it in 8 words: “my seventh location is my best location.” Open on your own and you are salon number 1, paying for every lesson yourself.
Rooms are easy to build. Filling them is the whole business. bex+Co.'s own answer to why a stylist picks them is one sentence: “We've built a brand stylists are proud to be part of, and that demand is what fills your chairs.” An unbranded salon has to create that demand from nothing, in a city where nobody has heard the name on the door.
Sources. Salon count and the 2015 start: bex+Co.'s own website, bexandcosalon.com/franchise and its home page, read 13 August 2026, which say “7 Locations open” and “Ten years later, that belief runs seven locations.” The waitlist: bex+Co.'s franchise development partner FranDevCo, which describes “7 current locations, every one waitlisted” at frandev.co/brands/bex-co. The 100+ figure is bex+Co.'s own home page wording, “100+ independent pros across every location”, and it counts people rather than salons. Territories: bex+Co. Territories database, counted unfiltered 13 August 2026. “My seventh location is my best location” is the founder speaking in the bex+Co. Discovery Day session of 19 March 2026, lightly cleaned from the recording. These counts measure different things and should never be added together.
She opened 1 location. It filled up fast. So she opened 6 more.
Every build fixed what the last one got wrong.
That is bex+Co.'s founding story in 3 sentences, published word for word on their own franchise page. The part that matters to you is what happened in between the first one and the seventh.
Opening a salon on your own means you are the one paying for version 1. Every mistake bex+Co. made across 7 builds has already been made, paid for, and designed out. In the founder's words, “we've taken everything we've learned and created something that's gonna be even better and cost less money.”
Sources. The founding story and the 3 quoted sentences are published verbatim on bexandcosalon.com/franchise, read 13 August 2026. The digits in the headline are ours; the original reads “She opened one location. It filled up fast. So she opened six more.” The lines about the seventh location and about the newer build costing less are the founder's own words in the bex+Co. Discovery Day session of 19 March 2026, lightly cleaned from the recording. The first franchised location was announced by bex+Co. in a press release dated 4 February 2026, which names Liberty Hill, Texas. To be exact about one thing: all 7 salons open today are owned and run by bex+Co. itself. No franchised location has opened yet.
“Will this work in a city where nobody has heard of bex+Co.?”
32 territories in 7 states are already signed on that bet.
A territory is one owner's right to open in one defined patch of a city. On this map of the United States, the shaded circle over each state shows how many have been signed there, and a bigger circle means more of them. The solid dot inside the Texas circle is the Austin area, where all 7 open salons are. Everything else on the map is a market where somebody committed before there was a bex+Co. salon to walk into.
Signed territories today, and the city being looked at next
Counted unfiltered, 13 August 2026Source. bex+Co. Territories database, rows counted unfiltered on 13 August 2026: Texas 15, Arizona 5, North Carolina 4, Utah 3, Nebraska 3, Tennessee 1, Georgia 1. That is 32 across 7 states. The 7 open salons come from bex+Co.'s own published location list, read 13 August 2026. About the drawing. Each circle sits roughly in the middle of its state and its area is scaled to the count, so it shows how many rather than exactly where. The state names and the counts are exact. One caution. A signed territory is a right to open, and it is not an open salon. Only the 7 inside the Texas circle are trading today.
The pull travels, because stylists are the audience
Stylists in every city want the same thing. The founder's version: “They want to be independent and they want freedom, but they don't wanna be alone... and that's something that we've done in the industry better than anybody else.” What creates that feeling happens inside the salon, and it is the same in every location.
The playbook travels, and it is specific
A local broker who has already been briefed on your space, your parking and your model before you call them. A franchise architect bex+Co. has already used and already priced. An owner portal with a link to every single item you need to buy. A 90-day grand opening marketing plan with content written for every day of it.
The market research travels ahead of the building
Page 06 of this deck is a city where bex+Co. has nothing open and nothing signed. The stylist counts, the trends, the competitors and the suburbs were pulled from public records first. That work goes in before a lease does.
Here is the honest version. A new city will not know the name on day 1, and nobody is going to tell you otherwise. What arrives on day 1 is the thing that made stylists in Austin want in, plus a named broker, a priced architect, a purchasing list and a 90-day opening plan. Every state on that map outside Texas is somebody who looked at the same question and signed.
Here is every job a new salon owner has to solve.
Joining bex+Co. means most of them are already solved.
You would still do the work. The difference is that somebody has already worked out what the work is, and they do it alongside you with named people and named suppliers.
The same 7 jobs, done 2 different ways
bex+Co.'s own published terms, read 13 August 2026| The job | Opening on your own | Opening as a bex+Co. |
|---|---|---|
| Filling the roomsThe one that decides everything | You market a name nobody has heard of, and you hope stylists take a chance on it. | “We've built a brand stylists are proud to be part of, and that demand is what fills your chairs.” |
| Finding stylists | You chase stylists one at a time, and you keep doing it for as long as you own the place. | “Marketing tools and stylist-recruiting funnels”, and a culture that “attracts the best talent in the industry.” |
| Knowing the beauty trade | You learn an industry you may never have worked in, while running a business in it. | “You don't need to be a stylist or have ever worked in beauty... We bring the beauty expertise.” |
| Picking the site | You call brokers who have no idea what you are building or what it needs. | A local broker, briefed by bex+Co. on the space, the parking and the model before you ever speak to them. |
| The build | You find an architect, and you find out at permit stage whether the drawings work. | A franchise architect bex+Co. has already used and already negotiated a price with. Drawings start as soon as you sign the lease. |
| Opening week and running it | You open alone, and you work out staffing by trial and error. | “3 focused days of training in Austin” and “onsite support during your opening week.” After that, “1 or 2 part-time team members is enough.” |
| How long it takes | Nobody can tell you, because nobody has done it this way in your city. | “Most owners open their first location in under 9 months from a signed agreement.” |
The job you are signing up for is smaller than it looks. bex+Co. describes it this way: “You're not managing stylists or learning to cut hair. You curate a space, lease chairs, and support a culture that attracts the best talent in the industry.” Every line in the right-hand column is something you would otherwise be paying for, hiring for, or guessing at.
Sources. Every quoted line in the right-hand column is published by bex+Co. at bexandcosalon.com/franchise, read 13 August 2026, under “Hands-on support from day one” and in the frequently asked questions. The broker briefing, the negotiated architect and the lease-to-drawings sequence are described by the bex+Co. team in the Discovery Day session of 19 March 2026, lightly cleaned from the recording. The press release of 4 February 2026 covers the same ground in cleared language: franchisees “receive comprehensive marketing, technological, and educational support, including step-by-step playbooks for local marketing and events, ready-to-use branded visuals and graphics, and pre-opening training and guidance.” No cost, fee or investment figure appears on this page. Those are covered on a call and in the Franchise Disclosure Document.
Stylists already want to be part of this brand.
That is what fills the chairs you would be leasing.
7 salons are open and every one is waitlisted. More than 100 independent professionals work inside them today. 32 territories are signed across 7 states, most of them in places where no bex+Co. salon has opened yet. And the salon you would open is the 7th version of it, rather than the 1st.
bex+Co.'s own press release puts the whole thing in one sentence: “Franchise owners benefit from a steady stream of demand without the pressure of constantly recruiting individual salon clients.”
“She opened 1 location. It filled up fast. So she opened 6 more, and the 7th is the best one. We've built a brand stylists are proud to be part of, and that demand is what fills your chairs.”
Sources for that line. The founder's story and the chairs sentence are published by bex+Co. at bexandcosalon.com/franchise, read 13 August 2026. The original reads “She opened one location. It filled up fast. So she opened six more”; the digits are ours. “My seventh location is my best location” is the founder speaking on 19 March 2026. The steady-stream-of-demand sentence is from the bex+Co. press release of 4 February 2026. Salon count and waitlist: bex+Co.'s franchise page and FranDevCo, both read 13 August 2026. Territories: bex+Co. Territories database, counted unfiltered 13 August 2026.
About the numbers on this page. Figures credited to bex+Co.'s website come from pages published at bexandcosalon.com and the links go to the source. Figures credited to a bex+Co. database or to a recorded session are internal records, read on the dates shown, and they have not been checked by anyone outside the company. Quotes taken from recordings have been lightly cleaned for readability. No stylist is named anywhere in this document and no photograph of a person appears in it.
This page makes no promise about money. Nothing here states or suggests the sales, costs, income, or profit of a bex+Co. franchise. That kind of information would only ever be provided in Item 19 of a Franchise Disclosure Document.
This is not an offer. This information is not an offer to sell, or the solicitation of an offer to buy, a franchise. Franchise offers are made only through a Franchise Disclosure Document delivered in compliance with applicable law.